Cleartrip is seeing levels of growth from mobile bookings for its hotel content which reinforces the importance of the channel for Indian consumers.
In the second edition of its Quarterly Insights, it reported a 90%+ increase in mobile transactions for hotels over the past quarter. Conversion rates are now “almost similar” to desktop rates, it added, getting to that level within nine months of launch.
Overall, mobile over the past quarter was its best ever across the key metrics of traffic, transactions and revenue – transactions grew 168% YoY and 69% QoQ (vs Q1 14). Mobile now pulls in 43% of overall traffic and accounts for 30% of transactions.