Time for hotels to start building their own online audiences?


As Google moves from a factual database of everything to more of a predictive user intent result provider, it will most likely not rely on billions of web pages to serve searches like “downtown Sand Diego hotel.” Time for hotel marketers to start looking for opportunities to keep your guest away from Google and other third party traffic.
With last year’s Google “Hummingbird Update”, the results a guest wanted when he/she typed something in the search box may quickly flit away in an educated guess on what the guest was really searching for.

Source: hotelmarketing.com

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