Dirty Secret: Social Media Analytics Are Failing Marketers


While social media has been around a long time by Internet standards, marketers are still coming to grips with how to effectively prove social ROI – all the while sinking millions of dollars into Twitter, Facebook, LinkedIn, Instagram, Pinterest, Vine, Google+ and a host of other tools that also measure those platforms. Last year, a report from ZenithOptimedia estimated that total social media advertising spending would climb to $8.22 billion by 2015.

Worse yet, even though…

Source: blog.newscred.com

See on Scoop.itSocial Marketing

Geef een reactie

Vul je gegevens in of klik op een icoon om in te loggen.

WordPress.com logo

Je reageert onder je WordPress.com account. Log uit / Bijwerken )

Twitter-afbeelding

Je reageert onder je Twitter account. Log uit / Bijwerken )

Facebook foto

Je reageert onder je Facebook account. Log uit / Bijwerken )

Google+ photo

Je reageert onder je Google+ account. Log uit / Bijwerken )

Verbinden met %s