Dirty Secret: Social Media Analytics Are Failing Marketers

While social media has been around a long time by Internet standards, marketers are still coming to grips with how to effectively prove social ROI – all the while sinking millions of dollars into Twitter, Facebook, LinkedIn, Instagram, Pinterest, Vine, Google+ and a host of other tools that also measure those platforms. Last year, a report from ZenithOptimedia estimated that total social media advertising spending would climb to $8.22 billion by 2015.

Worse yet, even though…

Source: blog.newscred.com

See on Scoop.itSocial Marketing


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