Instagram strategies for travel brands


Images are more effective in communicating emotions and ideas than words. The reason for this is two-fold; humans interpret the world through visual queues before learning to read and the human brain processes images faster than text. An MIT study in 2014 revealed that it takes as little as 13 milliseconds for humans to process a dozen images. When it comes to printed information, an average American adult reads five words per second. Instagram unlocks the attributes of an image to connect people to their friends, family and brands in an unassuming way. Travellers are looking to their social networks for inspiration and recommendations, before, during and after their holidays. As user generated content is native to Instagram, it is becoming the most effective marketing platform in the evaluation stage – one step away from the purchase decision. Click here for more information.

Source: skift.com

See on Scoop.itswitzerland

Advertenties

Geef een reactie

Vul je gegevens in of klik op een icoon om in te loggen.

WordPress.com logo

Je reageert onder je WordPress.com account. Log uit / Bijwerken )

Twitter-afbeelding

Je reageert onder je Twitter account. Log uit / Bijwerken )

Facebook foto

Je reageert onder je Facebook account. Log uit / Bijwerken )

Google+ photo

Je reageert onder je Google+ account. Log uit / Bijwerken )

Verbinden met %s